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1291-1991 Switzerland, Swiss Radio International 3 4 5

1291-1991 Switzerland, Swiss Radio International
1291-1991 Switzerland, Swiss Radio International
The Philosophy Behind the Programming of Swiss Radio International
The question of how to choose topics, how to present them on the air and how much
time to devote to each particular topic within the framework of a programme is
especially important in the day-to-day activity of Swiss Radio International. Unlike
Swiss listeners, the majority of our audience throughout the world does not have first-
hand knowledge of Switzerland. Nor are most listeners abroad in a position to submit
what they hear about Switzerland via SRI to a critical comparison with everyday
reality. This means that SRI must strive for a particularly high standard of truthfulness,
accuracy and objectivity. Insistence on a journalistic ethic of this nature has been SRI
policy for many decades. Reactions from our listeners and from other international
broadcasters tell us that this attitude is greatly appreciated and forms the basis of
Swiss Radio International's reputation of credibility.

Thank you, Joël Curchod
Joël Curchod, for 25 years the director of SRI, was forced to retire in mid—l990 for health reasons. Within the space of a few years, he had transformed the old Swiss shortwave service into an if internationally—known radio station, whose activities are today characterised by universality and a concern for truth and credibility. SRI received the full benefit of his years of experience as a journalist abroad. He built up a service distinguished by its independence and clear programme concept. During a quarter of a century, he shaped this organisation, thus making a valuable contribution to the lively and dynamic history of the Swiss Broadcasting Corporation in particular and Swiss communications in general. It Juël Curchod was for him a time of many challenges, both as a journalist and as the head of a very diverse work-force. He did not look back on the glorious past of traditional shortwave radio. Instead, he introduced in 1970 a programme concept geared to the future.
One of Joël Curchod's biggest achievements was to establish SR|'s material foundations. He fought with zest and perseverance for a sound financial basis, while making sure that state subsidies would not affect the independence of programme policy.
Joël Curchod defended the originality of Swiss Radio International not only outside but also withinthe SBC. Tenaciously, and without letting himself be deviated from his goal, he obtained for SRI a status equal to those of the three main linguistic regions of the Swiss Broadcasting Corporation.
Joël Curchod is both a journalist and a diplomat. His prestige and his reputation on the international scene are considerable. International radio's presence within the EBU (the European Broadcasting Union) owes a great deal to the influence and reputation of this man. He was one of the earliest to recognise the need to find ways other than shortwave for transmitting programmes, in order to be heard better by an even bigger and more varied audience.
His ideas have greatly helped Swiss Radio International as it takes new bearings between now and the end of the 20th century. For all these things, we thank Joël Curchod, not only in our name, but in the name of the millions of radio listeners throughout the world. Swiss Radio International has a solid reputation, and enjoys support from all quarters in Switzerland. On behalf of the Swiss Broadcasting Corporation, it speaks to the world with Switzerland's voice, and contributes to dialogue between our country and the community of nations.

Roy Oppenheim, Director

1291-1991 Switzerland, Swiss Radio International
This is Swiss Radio International
Swiss Radio International (SRI) is a part of the Swiss Broadcasting Corporation (SBC).
a private company — organized as an association and not a state institution. SRI should strengthen links between Swiss citizens abroad, promote the image of Switzerland in the world and contribute to international understanding. The first two duties have for several decades been a constituent part of the broadcasting concession given to SBC by the government. The third mission was established in the 1980s, in a federal decree on "Swiss Short-Wave Radio". All three duties will be laid down in legislation on radio and television, which is expected to come into force in 1992.


Excerpts from SRI's programme policy

The programmes of SRI are inspired by the principle of universality. (...)
Priorities are defined according to the (...) needs of the listeners.
Thus, the most distant regions, those where the flow of information is more difficult or slower, or areas where Swiss live in isolation are prime target zones. (...)
The credibility of SRI is at the same time an asset and an essential programming goal of the station. (...)
Information, in the broadest sense of the term, occupies a privileged position in its programmes. (...)
A Swiss view of the world is the most original dimension that SRI can contribute to international information. (...)
SRI must assure that the Swiss who are abroad have access to all the information they need to remain abreast of the main developments of life in Switzerland.(...)
In the commentaries it broadcasts, SRI reflects the pluralism of opinion expressed in Switzerland. The general rule is that SRI itself has no point-of-view. (...)

1291-1991 Switzerland, Swiss Radio International
The main accent of SRI's activities is based on short-wave broadcasts in English, and in the official Swiss national languages of German, French and Italian.

Annual Programme Hours on Shoal Weave


SRI also produces transcription programmes, i.e., programmes broadcast by other stations abroad. This began almost 20 years ago with production of the series "Musica Helvetica", to promote the cultural presence of Switzerland throughout the world. In the 1980s, special services began for "Programmes for Swiss Abroad", as well as magazine programmes in Spanish and English. A few years ago, SRI gainend access to cable networks and the screen. In the 1990s, SRI will systematically continue the diversification of its services. to fulfil its mandate in as practical a way as possible within the rapidly changing media scene, and to remain competitive on the media market.
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josef_zenchan

Author:josef_zenchan
Rejoice greatly, O daughter of Zion; shout, O daughter of Jerusalem!
Behold, thy King cometh unto thee; He is the righteous Saviour, and He shall speak peace unto the heathen.

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